Thursday, January 8, 2009

How do you select vendors?

When you're the boss, sooner or later you're going to need help from professionals. And we're not talking about that kind of professional help (although many have gone stark raving mad as a result of running their own businesses).

No, the type of help we're referring to is the kind that actually enables you to make more money. Needing it is consequence of success:
When you make enough money, you require the services of an accountant.
If you grow your business unexpectedly fast and don't know what to do next, you might benefit from the guidance of a business coach or consultant.
Once you have real assets, you really should meet with an attorney who can help you shelter them.
Or you might need someone who knows what to do about that swarm of bees that decided to build a hive just above the front door.

These are all good problems to have (any sighting of live bees has to be considered a plus now) and they're the kinds of issues that require strategic action – based on more than your own hunches and the advice of your friends, neighbors and in-laws. When your future earnings are on the line, you want to make the best decisions you can.

So, how do you identify your best options when you are seeking professional help for your business? (This is not a rhetorical question, we really want to know.) Do you:
- Talk to others in the business?
- Comb through Google search results and hope for the best?
- Drive around looking for a sign?
- Riffle through the Yellow Pages?
- Try to remember the ad you saw?

So much has changed in how businesses market themselves to each other.

When you are shopping for a business-to-business vendor, what works for you?

No comments: